Hogs, Swine, and Cannibalism

Have you seen the cell phone service commercial that includes two hogs dining on ham? First off, the message is that the service is low-cost, because as disgusting as the commercial is, it is more disgusting to pay a lot of hidden fees for your cell phone service. Boost Mobile is the company. You can view the commercial here: http://www.wikio.com/video/893068

Now, I would like to spend less on my cell service than I do, as I assume we all do. However, the company does not say what other benefits you receive by signing with them. Is your service better, is your billing and complaints handled with more efficiency? Are they better than the high-priced spread?

Noooo, instead we are treated to swine cannibalism, and a low price. Does it get your attention? Probably. But where did these marketing geniuses get the idea that the disgusting eating habits of pigs are going to do anything but put people off?